How to Start a Profitable Makhana Business in India ?

Why the Makhana Business Is Booming in India

Makhana, also known as fox nuts, has transformed from a traditional Indian snack into a global superfood. With its low-calorie, gluten-free, and high-protein profile, it's becoming a must-have in health-conscious homes. This has opened up exciting business opportunities for entrepreneurs across India. If you’re looking to start a food venture, the makhana business is one of the most profitable and scalable options today.

Step 1: Understand the Makhana Market

Before launching, study the market. The demand for makhana is high in:

• Metro cities like Delhi, Mumbai, and Bangalore

• Tier 2 & Tier 3 cities with growing fitness trends

• Export markets like the USA, UAE, and UK

There’s growing demand for both raw and flavored makhana. Healthy snacking brands are booming, and makhana fits perfectly in that category.

Step 2: Choose Your Business Model

You can enter the makhana market in different ways:

• Retail (D2C) – Sell under your own brand via website, Amazon, or Flipkart

• Wholesale – Supply to retailers or distributors

• Private Label – Partner with a supplier like Tirhutwala to produce and pack under your brand

• Export – Sell makhana to global buyers

Choose one based on your capital, resources, and business experience.

Step 3: Source Makhana from Reliable Suppliers

Your product quality depends on your supplier. Choose a partner like Tirhutwala.com that:

• Sources premium makhana directly from Bihar

• Offers sample product development

• Provides custom packaging & private labeling

• Has on-time delivery and consistent supply

A strong supplier helps you maintain quality, reduce costs, and scale quickly.

Step 4: Develop a Unique Product Line

Don’t just sell plain makhana. Innovate with flavors and formats. Popular variants include:

• Peri Peri Roasted Makhana

• Himalayan Salt Makhana

• Caramel Makhana

• Cheese & Herbs

• Chat-pata Masala

You can also offer combo packs or festival gift boxes. Work with your supplier to test samples and choose what fits your target market.

Step 5: Get Required Licenses and Packaging

For Indian and export sales, you’ll need:

• FSSAI License

• GST Registration

• Branded Packaging with ingredients & nutrition info

• Barcode (for retail)

• Export certifications (if going international)

Tirhutwala can help you get export-ready with correct documentation and labeling.

Step 6: Market Your Makhana Brand

Focus on digital marketing to build your brand:

• Launch a website with eCommerce features

• Promote on Instagram & Facebook with snack videos

• Collaborate with food influencers

• Run ads on Google and Meta platforms

• Collect and promote customer reviews

If you sell offline, distribute to gyms, supermarkets, and organic stores in your area.

Step 7: Focus on Scaling and Distribution

Once your brand gains traction, scale smartly:

• Expand to marketplaces like Amazon and Flipkart

• Introduce new flavors every quarter

• Start exports to high-demand countries

• Collaborate with dieticians and health coaches

A consistent supply chain from Bihar, like Tirhutwala’s network, ensures you never run out of stock while scaling.

Final Thoughts

The makhana business in India offers high profits, low startup costs, and massive potential. With the right supplier like Tirhutwala.com, innovative flavors, and smart marketing, you can turn this superfood into a super-successful brand.

👉 Ready to start your makhana journey? Visit Tirhutwala.com to request samples or get private-label solutions tailored for your business.