The demand for Makhana is skyrocketing. It’s the "superfood" of the decade. But here is the cold truth: High demand doesn’t guarantee a high-survival rate. Most new brands are entering the market as "me-too" startups. They see the hype, they see the trend, and they jump in without a map. They are chasing what’s popular today, but they aren’t planning for tomorrow. At TirhutWala , we’ve seen this cycle before. That’s why we don’t just act as a supplier; we act as educators. We